Prompt: What it does, its background, any key milestones and achievements.
Your brand's 'why'. Example: To make simple, healthy cooking easy and sustainable for everyone.
How you achieve the 'why'. Example: By creating an app that delivers a new recipe every day based on dietary requirements and lifestyle.
Examples: Expand internationally, start a global movement, open a second location, partner with other businesses to create new products or services, start franchising, increase annual profits by 10%.
Prompts: This could be a person, place, thing—something you're so passionate about it reflects in your work.
Prompts: Gender, age, interests, occupations, hobbies.
Tip: If you have a website, you can find this information on Google Analytics. Visit: analytics.google.com
Prompt: How do they spend their time (and money)? Example (like): Going to exhibitions, buying art.
Example (dislike): Loud restaurants, meals with low quality ingredients.
Prompt: List up to 5 of your closest competitors, ones whose brands are the most similar to yours.
If possible, please include a link to their website.
Example: Industry expert, has a specific niche, is the go-to for people looking for their product or service.
Your brand is your business' greatest asset.
Projects will not commence without a timeframe.
Prompt: New business, new product or service, connecting with a new or different audience, wanting a refresh, needing updated marketing materials, setting up an online or retail store, organising an event.
Prompt: What do you want to achieve by working with us on your project? Are there any challenges you feel we can work through together?
Example: E-commerce site with 12 pages including products, imagery, shopping cart, terms and conditions.
Thank you for completing this questionnaire.
Your answers will help us gain a greater insight into your business, products or services, and allow us to achieve a quality creative outcome for your project.