The Astronomical Society of Melbourne is an organisation for members of the community to view the night skies and feed their imagination. The Society welcomes people from all ages and all levels of knowledge.

Representing the location of the society and its namesake, we created an abstract constellation of Melbourne's Yarra River for the branding, a secondary logo for more informal use, a cluster of supporting icons for children, and educational materials that are easy to understand and make learning about space fun for everyone.

The new brand is fun, engaging, and accessible for people of all ages, encouraging children and adults to come together to learn about space in a safe and welcoming environment.