Prompt: What it does, its background, any key milestones and achievements.
Your brand's 'why'. Example: To make simple, healthy cooking easy and sustainable for everyone.
How you achieve the 'why'. Example: By creating an app that delivers a new recipe every day based on dietary requirements and lifestyle.
Examples: Expand internationally, start a global movement, open a second location, partner with other businesses to create new products or services, start franchising, increase annual profits by 10%.
Prompts: Gender, age, interests, occupations, hobbies.
Tip: If you have a website, you can find this information on Google Analytics. Visit: analytics.google.com
Prompt: How do they spend their time (and money)? Example (like): Going to exhibitions, buying art. Example (dislike): Loud restaurants, meals with low quality ingredients.
Prompt: List up to 5 of your closest competitors, ones whose brands are the most similar to yours. If possible, please include a link to their website.
Example: Industry expert, has a specific niche, is the go-to for people looking for their product or service.
Prompt: New business, new product or service, connecting with a new or different audience, wanting a refresh, needing updated marketing materials, setting up an online or retail store, organising an event.
Prompt: What do you want to achieve by working with us on your project? Are there any challenges you feel we can work through together?
Thank you for completing this questionnaire.
Your answers will help us gain a greater insight into your business, products or services, and allow us to achieve a quality creative outcome for your project.