Investigating claims of wrongful conviction
The Bridge of Hope Innocence Initiative is a joint venture between RMIT University and The Bridge of Hope Foundation. The Initiative investigates claims of wrongful conviction, and campaigns for reform of issues that lead to those injustices. We were tasked with creating a brand identity, messaging and communication materials to spread awareness and visibility.
The bold, powerful identity was designed to elicit emotion and strong brand recognition. The logo of tally marks is a form of numeral used for counting, known for its association with people who are incarcerated. Orange is used to represent freedom, the overarching aim of the Initiative.