Celebrating the creative community of Moreland
Creative Moreland is a community resource for creative businesses and artists in the Moreland area of Melbourne to discover, collaborate with, and promote each other. We were tasked with rebranding its existing identity and developing a new brand strategy.
The new identity is built on the basic shapes of art and geometry. It has successfully helped build the brand's presence in the community through a simple and memorable visual narrative, appealing to established businesses, connecting with new ones, and enduring into the future as Moreland continues to grow in population and creativity.
Arts & Culture
“The team at Vertigo were a dream to work with. They have produced a wonderful new brand and branding strategy for Creative Moreland. The results exceeded my expectations and the new look is amazing.”
Tamara Russell, Curator