Creative Moreland Initiative
Create Moreland is a community resource for creative businesses and artists in the Moreland area of Melbourne to discover, collaborate with and promote each other. We were tasked with rebranding its existing identity and developing a new brand strategy.
The new identity helps build the brand's presence in the community through a simple and memorable visual narrative, designed to appeal to established businesses, connect with new ones, and endure into the future as Moreland continues to grow in population and creative success.
Arts & Culture
Brand identity design
Brand style guide
“The team at Vertigo were a dream to work with. They have produced a wonderful new brand and branding strategy for Creative Moreland. The design process was made incredibly easy with Mirella keeping me up to date, meeting regularly to discuss the rollout and providing fantastic advice along the way. The results exceeded my expectations and the new look is amazing.”
Tamara Russell — Curator, Creative Moreland