Vertigo | Brand Design Studio Melbourne
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Domain Pools

Transforming a local business into a luxury lifestyle brand

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Domain Pools is an Australian-owned company established in 1992, working with building and landscape architects to provide a full range of pool and landscape design and construction services. With the company now focusing solely on swimming pools, we were engaged to develop and design a rebrand for its next stage of evolution—from Domain Pools & Landscapes to Domain Pools.

The new identity transforms the company to an upmarket luxury lifestyle brand, elevating its brand perception and attracting a niche market of local and international clients. The design moves away from the traditional blue aesthetic of the pool industry to a unique solution that represents the movement of water and activities people use pools for — from diving and splashing to water features for relaxation and therapy.

 

The new identity transforms the company to an upmarket luxury lifestyle brand, elevating its brand perception and attracting a niche market of local and international clients.

Client
Domain Pools

Sector
Design & Construction

Services
Brand Development
Brand Identity Design
Signage
Apparel
Print Design

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New logo

New logo

Before and after logos

Before and after logos

Logo symbol

Logo symbol

Brand colour palette

Brand colour palette

 

“Working with Vertigo has been easy and fun. Very creative minds with a clean crisp aesthetic. We’re so excited about the evolution of our new brand.”

Catherine & Tony McLeod, Domain Pools

 
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Business cards

Business cards

Staff t-shirts

Staff t-shirts

Complimentary customer towel

Complimentary customer towel

Industry members directory ad

Industry members directory ad

Outdoor signage

Outdoor signage

Website homepage

Website homepage

Website content

Website content


Unused Design Concepts

Logo concept

Logo concept

Lowercase ‘d’ (for Domain) and ‘p’ (for Pools)

Lowercase ‘d’ (for Domain) and ‘p’ (for Pools)

Visual language: Pool shapes including the custom logo

Visual language: Pool shapes including the custom logo