Transforming a local business into a luxury lifestyle brand
Domain Pools is an Australian-owned company established in 1992, working with building and landscape architects to provide a full range of pool and landscape design and construction services. With the company now focusing solely on swimming pools, we were engaged to develop and design a rebrand for its next stage of evolution—from Domain Pools & Landscapes to Domain Pools.
The new identity transforms the company to an upmarket luxury lifestyle brand, elevating its brand perception and attracting a niche market of local and international clients. The design moves away from the traditional blue aesthetic of the pool industry to a unique solution that represents the movement of water and activities people use pools for — from diving and splashing to water features for relaxation and therapy.
The new identity transforms the company into an upmarket luxury lifestyle brand, elevating its brand perception and attracting a niche market of local and international clients.
Design & Construction
“Working with Vertigo has been easy and fun. Very creative minds with a clean crisp aesthetic. We’re so excited about the evolution of our new brand.”
Catherine & Tony McLeod, Domain Pools