Vertigo | Brand Design Studio Melbourne


Our Ethos

Our guiding beliefs and values that characterise who we are, what we do (and don’t), and why we do it:

1. Simplicity

Vertigo values simplicity across 2 key areas of design:

  1. Functionality — simplicity for practicality

  2. Aesthetics — simplicity for pleasure

When something is presented and communicated simply it's easier to understand, which leads to better decision making. This is crucial to growing a brand and inspiring change.

2. Ethicality

Vertigo is committed to upholding ethical standards with sensitivity and empathy toward social, cultural, animal, economic, and environmental issues.

  • Vertigo only works with companies that treat employees, suppliers, customers, communities, and the environment fairly, respectfully, and responsibly.

  • Vertigo does not engage projects that involve single-use products, destruction of habitat, promotion of animal cruelty, or an adverse impact on people or the planet.

3. Sustainability & 4. Transparency

In an effort to minimise our impact and not cause unnecessary harm, we regularly assess our use of resources, materials, and processes:

  • Vertigo is located in a solar-powered purpose-built premises created with the assistance of the Sustainable Melbourne Fund.

  • We are a 99% paperless studio — the 1% we do use is Planet Ark's 100% Recycled and FSC certified Australian paper, which is later recycled.

  • Our equipment is powered by the sun, rechargeable batteries, and has the highest star energy ratings where possible.

  • Our studio materials are plastic free, cruelty free, and not tested on animals.

  • When it comes to design, we only recommend eco-friendly and sustainable solutions to our clients. We partner with trusted suppliers who are educated on the latest technologies and innovations for reducing waste and environmental impact.

5. Community

We believe in giving back. We believe in leaving the world better than we found it.

We’re not perfect, but we’re doing our best. We want to work with people who are too.