Imajen is an interiors practice specialising in colour consultancy, interior design and home organisation. As a new business it required a brand identity, print materials and website.
The brand identity was designed to appeal to homeowners downsizing, renovating or selling their house. The visual narrative is clean and spacious, using the most effective colours in interior design for reducing stress. The new branding positions the business as one of experience and quality.
Brand identity design
“Vertigo offered a very professional service with great attention to detail and an understanding of the aspirations for my business, identity and clients. The emphasis was on detail, the design process, and the conceptualisation of branding, which has an elegant, minimalist style keeping with the clean lines I felt my interiors business required.”
Jenni Vincent — Owner, Imajen Interiors