Sanctum is a relationship counselling practice providing support to individuals, couples, and families. We were commissioned to create a new brand identity, name, and communication materials.

The central theme of the brand focuses on the symbolism of a circle representing trust, inclusion, hope, and life. We created a circular gold gradient that travels from darkness to light, representative of the phases of the moon and in relationships, and the services the practice provides to people who want to repair ties with themselves or their loved ones.

The word sanctum means a private room or place, which we chose for the name of the practice to make its clients feel safe and comfortable.