Tebbs Canvas Products is an Australian-owned and operated family business established in 1946. A manufacturer of caravanning products, it is renowned for custom made canvases, annexes, and awnings. We were engaged to create a new brand from the ground up, including development, identity, strategy, positioning, and messaging.

The new identity respects the company’s brand equity by retaining its familiar aesthetic, and refining and modernising its existing design elements. Based on the shape of an awning, the identity introduces a new visual language that allows expansion into new mediums of growth and communication. This was developed into promotional materials, clothing, products, and an ad campaign.

The identity modernises the company, repositioning it as a lifestyle brand and attracting a new demographic of people who go camping to disconnect from urban life.