Modernising a family business established in 1946
Tebbs Canvas Products is an Australian-owned and operated family business established in 1946. A manufacturer of caravanning products, it is renowned for custom made canvases, annexes, and awnings. We were engaged to create a new brand from the ground up, including development, identity design, and strategy.
The new identity respects the company’s brand equity by retaining its familiar aesthetic, and refining and modernising its existing design elements. Based on the shape of a canvas awning, the identity introduces a new visual language that allows variety into new areas of growth and communication. This was developed into promotional materials, clothing, products, and an ad campaign.