Vertigo | Brand Design Studio Melbourne
Vertigo-Tebbs-Branding.jpg

Tebbs Canvas Products

Modernising a family business established in 1946

Vertigo-branding-graphic-design-Melbourne.jpg

Tebbs Canvas Products is an Australian-owned and operated family business established in 1946. A manufacturer of caravanning products, it is renowned for custom made canvases, annexes, and awnings. We were engaged to create a new brand from the ground up, including development, identity design, and strategy.

The new identity respects the company’s brand equity by retaining its familiar aesthetic, and refining and modernising its existing design elements. Based on the shape of a canvas awning, the identity introduces a new visual language that allows variety into new areas of growth and communication. This was developed into promotional materials, clothing, products, and an ad campaign.

 

The identity modernises the company, repositioning it as a lifestyle brand, and attracting a new demographic of people who go camping to disconnect from urban life.

Client
Tebbs Canvas Products

Sector
Retail & Manufacturing

Services
Brand Development
Brand Identity design
Brand Strategy
Print Design

Before and after logos

Before and after logos

Brand colour palette

Brand colour palette

Visual brand language

Visual brand language

Business cards

Business cards

Brand mark

Brand mark

Camping mugs

Camping mugs

Apparel

Apparel

Postcard series

Postcard series

Packaging tape

Packaging tape

Product catalogue covers

Product catalogue covers

Product catalogue

Product catalogue

Product catalogue

Product catalogue

Outdoor ad campaign

Outdoor ad campaign