Vertigo | Brand Design Studio Melbourne
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Womentor

Improving gender balance in the design industry

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Womentor is a mentorship program for women in graphic design. It provides support and guidance in business and career development by pairing senior designers with creative directors to form nurturing mentorships.

The identity was designed for the sole purpose of bringing women together. The merging of two ‘V’s as a ‘W’ represents the partnership of mentor and mentee, and the supporting zig-zag pattern symbolises mentees and mentors coming together, as well as the design community as a whole. The colour system is a direct response to the ‘blue for boys/pink for girls’ outdated gender stereotypes.

 
 
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The identity has directly attracted sponsors to the program, and the simplicity and consistency of the brand has helped it develop an international community of supporters.

 
Brand mark

Brand mark

Business cards

Business cards

Info postcards

Info postcards

Website

Website

Website content

Website content

Social media

Social media