Womentor is a mentorship program for women in graphic design. It provides support and guidance for business and career development by bringing together senior designers with creative directors and design company partners and co-founders. The program needed a brand identity and strategy to support its growth nationally and internationally.

The identity was designed for the sole purpose of bringing women together. The merging of two ‘V’s as a ‘W’ represents the partnership of mentor and mentee, and the supporting pattern of the visual language symbolises mentees and mentors coming together, as well the design community as a whole. The colour system is a response to the outdated ‘blue for boys/pink for girls’ gender stereotype.

The identity has directly attracted sponsors to the program, and the simplicity and consistency of the brand has helped it develop an international community of supporters.